A SIGNATURE SCENT FOR BUSH PRINCESS: WHERE ETHICAL FASHION MEETS LUXURY FRAGRANCE

Quintessence Lab, a bespoke fragrance design agency, created a luxury scent marketing experience by developing a custom branded scented product for the Kenyan leather goods brand, Bush Princess.

This brand advocates for ethical fashion and is committed to supporting local communities in design and production, focusing on the sourcing of sustainable products and employing local artisans.

Bush Princess not only offers environmentally-friendly creativity and craftsmanship through handmade Kenyan products but also integrates scent marketing solutions by providing a signature scent that enhances its brand identity. Through custom fragrance development and private label fragrance creation, they exemplify how branded ambient fragrance can elevate customer experiences and build brand loyalty.