Your cart
There are no more items in your cart
English 
Français.jpg)
"I recognized your perfume; I would recognize it anywhere." "What is that scent you’re wearing? It’s amazing!" "This scent made me think of you." "I miss your perfume."
These lines are not the start of a love story but a simple introduction meant to make you aware of the mysterious powers of the sense of smell, and of perfumes, whether personal or ambient. Because what is true for you is also true for your brand.
Diffusing a custom fragrance in a store can sometimes deeply affect your customer, much more than handing out a personalized tote bag. It can even make them enter the store when they hadn't initially planned to. Distributing a scented object, like a candle, allows your brand to invite itself into their home, becoming part of their daily life and comforting space. It is also known that it’s not uncommon for a buyer to delay washing a new piece of clothing to keep its distinctive scent for as long as possible.
These observations allow us to affirm that a brand’s olfactory identity plays a crucial role in establishing and strengthening a strong relationship with your consumers. Perhaps you are hesitating to take the plunge? Know that this journey is much less complex, less time-consuming, and less expensive than you might think. And the Quintessence Paris team is here to prove it to you. Shall we give you a taste?
Stand Out with Olfactory Marketing!
Today, it’s no longer enough for brands to make an effort to stand out and capture customers' attention in increasingly competitive environments. The overabundance of information and stimuli often limits memory retention and prevents consumers from effectively internalizing messages. So, how do you break through this visual overload? You see where we’re going... could an olfactory message be the ideal solution?
Offering your customers a pleasant, unique, and distinctive sensory experience helps strengthen and enrich your brand identity in an indelible way. Olfactory memory, much more persistent than visual memory, will create lasting memories with your audience.
The Unmatched Power of Smell
Among our five senses, smell is the one most directly connected to memory. The memories it evokes are more vivid, stronger, and older than those triggered by a name or a word. Indeed, the olfactory bulb in the brain, responsible for recognizing smells, is part of the limbic system, which regulates emotions and memory. Unlike other sensory stimuli, scents don’t need to be interpreted or analyzed: they spontaneously trigger emotions and can thus influence a customer's emotional state and, therefore, their buying habits.
Our mission is to help you choose the notes of your custom fragrance based on the messages you want to convey and the emotions you wish to evoke. As for the memories, let the magic happen! Beyond the simple pleasure inspired by your fragrance, you can be sure that some of your customers will feel a special connection, an echo of their own experiences, or even their personality, and will constantly ask where they can get the eau de toilette. They will thank you for creating a scent that resembles them so much. This is the beauty of perfumery!
The Olfactory Identity: An Essential Element of Your Brand Strategy
Olfactory marketing truly has it all! Not only does it stand out for its effectiveness, but it is often much less expensive than a visual marketing campaign of equivalent impact. Developing an olfactory signature is less costly than, for instance, running an advertising campaign in the subway. Given all its advantages, wouldn’t it be regrettable to consider the olfactory footprint as a mere bonus in building your identity rather than making it an essential element of your brand strategy?
Brands That Have Developed a Strong Olfactory Identity
Those who remember Colette, the legendary Parisian concept store that closed a few years ago, likely also remember its fig scent. In fact, this place was the first to popularize this Mediterranean fragrance, leading many households to adopt it. For years, this distinct and comforting scent made colette a place where you felt at home.
We must also mention Abercrombie & Fitch and its use of a very characteristic scent, sprayed on all clothing and continually diffused via ceiling dispensers, which caught consumers' attention from outside the store. One can often recognize an Abercrombie store just by its scent, without even seeing it.
Colette
Abercrombie & Fitch
These two examples illustrate how olfactory identity helps create a strong attachment with consumers, spread happiness throughout the customer experience, and reinforce a brand’s uniqueness, recognition, and desirability.
Quintessence Paris' Expertise in Creating Your Olfactory Signature
Are you eager to get started? Let us explain how it works!
1. Fragrance Creation
We begin by understanding your brand, values, and story. With the help of our fragrance designer, whose role is to decipher your expectations (see our article about it), reinterpret them for the perfumer with a refined brief, and ensure that the olfactory direction taken matches your request, our perfumer develops several samples, adjusted based on your feedback. We always advise limiting the number of decision-makers. By definition, a perfume is never entirely consensual, but our expertise and attention to your brief allow us to create something true to your brand image—something you will be able to embrace fully and proudly. This process takes about 8-9 weeks: not too long, considering all the positive effects that this decision promises to bring!
2. Fragrance Diffusion
We help you choose suitable diffusion devices (electric or through ventilation systems) and determine optimal placements in your retail spaces.
3. Scented Gifts
Candles, laundry detergent, ceramics, postcards, fans—we can apply your fragrance to all kinds of objects, limited only by your dreams. (discover our know-how)
Bougies Le Ritz
4. Developing a Line of Scented Products:
These gifts can later give rise to a full range of scented products available for purchase (see our portfolio), starting with the candle or bottle of eau de parfum, which will surely have been requested many times by customers delighted in-store or when discovering your scented tissue paper!. (see our article on the different types of perfume) We help you develop a launch strategy tailored to your goals.
5. Discovery Workshops
Before creating these objects, we can organize custom olfactory workshops to introduce your clients to your new fragrance, gather their impressions, and guide them to fall in love with it!
Of course, the order of these steps is not set in stone. It is entirely possible to start by developing a scented object, or even create an object based on an already existing brand fragrance, or choose only one of these steps. The Quintessence Paris team adapts to all your requests and can't wait to dive into your projects!
You might also like this...
