For Bon Marche’s pop-up, Ba&sh and Quintessence Paris developed a unique reed diffuser as a part of an exclusive home collection. The fashion brand reinvents its identity through an iconic decor product.
OLFACTORY IDENTITY
FRAGRANCE DEVELOPMENT
MANUFACTURING
Developed using a classic bottle silhouette, the diffuser is filled with a custom-formulated fragrance, concentrated at 15% to ensure a refined and lasting olfactory experience. The packaging features four-color printing, adding a vibrant and polished finish. This collection also marked Ba&sh’s first foray into home fragrance. The bottle’s design balances tradition with subtle personalization: a translucent amber lacquer, a label applied directly to the glass made of the recycled paper, and natural rattan reeds to diffuse the scent—together reflecting the effortless elegance and modern simplicity that define the Ba&sh aesthetic.